Privacy Policy

Privacy Policy

1. What do you need to know before reading this disclaimer?

Personal Data is all information that allows your identification. For example, your name, CPF, email, phone, among others.



Sensitive Personal Data is personal data related to racial or ethnic origin, religious conviction, political opinion, union affiliation or organization of a religious, philosophical or political nature, data referring to health or sexual life, genetic or biometric data, when linked to You.

2. Personal data sources

Processing of Personal Data means any operation, such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, modification, communication, transfer, dissemination or extraction, carried out with personal data.

In order to build and maintain Our relationship of trust, it is important that you are aware of how We Process your Personal Data, and, mainly, about how and where we collect your Data. See below the list of collection points:

Pulp Brazil Websites. Consumer-facing websites managed by or for Polpa Brasil, including websites that We operate under our own domains/URLs and commercial pages that we maintain on third-party social networks such as Facebook, Instagram and Linkedin.

Mobile websites/applications Polpa Brasil. Consumer-facing websites or mobile applications managed by or for Polpa Brasil.

E-mail, text messages and other electronic messages. Interactions We have with You such as electronic communications sent by Us via email, for example.

Offline registration forms. Printed or digital forms, and similar forms, by which we request your Personal Data, such as, for example, conventional mail, contests, promotions or events, among others.

Ad interactions. Interactions with our advertisements (for example, if you interact with one or more of our advertisements on a third party website, We may receive information about that interaction).

Data “created” by Us. During our interactions with You, various other personal data may emerge, such as, for example, your record of purchases on our websites.

Data from other sources. Third-party social networks (such as Linkedin and Google), market research (if feedback is not given in anonymized form), third-party data aggregators, promotional partners of Polpa Brasil, public sources and data received when We acquire other companies .

3. Personal data we collect about you and how we collect it

Depending on how you interact with Polpa Brasil (online, offline, over the phone, etc.), we collect various types of information about you, as described below:

Personal contact information. They include any information you provide to us that allows us to contact you or verify your registration, such as your full name, social security number, date of birth, gender, postal address, email, social media details, telephone number, etc.

Information, demographics and interests. Any information that describes Your demographics or behavioral characteristics, such as age or age range, geographic location (eg zip code), favorite products, hobbies, interests and family information (eg, number of children) or about Your lifestyle.

Consumption information: information that allows us to understand Your consumption profile.

Technical information about the computer/mobile device. Any information about the computer system or other device that You use to access one of our websites or applications, such as IP address, operating system type, and web browser type and version. If you access a Polpa Brasil website or application using a mobile device, such as a smartphone, the information collected will also include, where permitted, your phone's unique device ID, advertising ID, geographic location and other similar data. of the mobile device.

Site/communication usage information. As you browse and interact with our websites, we use automatic data collection technologies to collect certain information about your actions. This includes information such as which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions such as response time to content, download errors and length of visits to certain pages. This information is captured through automated technologies such as Cookies (Browser Cookies, Flash Cookies) and web beacons, and via third-party tracking.

Market research and consumer feedback. Information that you voluntarily share with Polpa Brasil about your experience using our products and services, such as complaints, satisfaction surveys and requests for improvement.

Consumer generated content. We understand as information generated by You, any content that You create and share with Polpa Brasil on third-party social networks or through posts on one of our websites or applications, including the use of third-party social network applications, such as Facebook . Examples include photos, videos, personal stories or other similar content and media. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networking.

Third-party social media information. Any information that You publicly share on a third-party social network or information that forms part of Your profile on a third-party social network (such as Facebook or Google). Examples include your basic account information (registration details, current city, profile picture, user ID, friends list, etc.) and any other additional information or activities that You allow the third-party social network to share. We collect your third-party social network profile information (or parts of it) whenever you download an item or interact with a Polpa Brasil web application on a third-party social network, whenever you use a social network feature that is integrated with a Polpa Brasil website (such as Facebook Connect) or whenever you interact with Us through a third-party social network. To learn more about how your third-party social network information is collected by Polpa Brasil or to opt out of sharing such social network information, please visit the specific third-party social network website.

Financial and payment information. Information that Polpa Brasil processes to fulfill and bill an order, or that you use to make a purchase, such as your debit or credit card details (name of the cardholder, card number and expiration date) or other forms payment method (if available). In any case, Polpa Brasil, or our payment processing service providers handle financial and payment information in compliance with applicable laws, regulations and security standards. Payment card details such as the security code are not recorded.

Sensitive Personal Data. We always try to handle as little Sensitive Personal Data as possible. In some market research or personalized service, we need to collect some health data, such as allergies, intolerances and dietary restrictions. When it is necessary to process your Sensitive Personal Data, we will inform you of the intended purpose and rely on your prior and express consent, when this is a legal requirement.

4. How do we use your personal data?

We process your Personal Data, mainly, to enable our business relationship, fulfill certain contractual and legal obligations, as well as engage our brand.

Consumer service. We use your Personal Data to provide you with customer services, including responding to your inquiries, complaints and requests. This usually requires the use of your contact and registration Personal Data, as well as information about the product purchased and the reason for your inquiry (for example, order status, technical problem, product question or complaint, general inquiry and etc.).

Order fulfillment. Polpa Brasil uses your Personal Data to process, bill and ship your orders, inform you about the status of your orders, correct addresses, conduct identity verification and other activities to check for fraud.

Contests and targeted communications. Polpa Brasil uses your Personal Data to provide information about products or services (for example, marketing communications or campaigns or promotions). This may be done through means such as email, advertisements, SMS, phone calls and postal correspondence, to the extent permitted by applicable law. Some of our campaigns and promotions run on third-party websites and/or social networks.

In addition, Polpa Brasil captures your Personal Data when you interact with third-party social networking functions, such as “liking” a post, in order to serve you with advertisements and create an interaction.

This use of your Personal Data is not mandatory, which means that you can request the deletion of your Personal Data from our database at any time and, therefore, we will stop processing your data for these purposes.

Personalization of your preferences (offline and online). Polpa Brasil uses your Personal Data:

(i) to analyze your preferences and habits; (ii) to anticipate your needs, based on Our analysis of your profile; (iii) to improve and personalize your experience on our sites and applications; (iv) to ensure that the content of our sites and apps is optimized for You and your computer or device; (v) to send You targeted advertising and content, and (vi) to allow You to participate in interactive functions, when You choose to do so.

In these cases, we need your email address or screen name so that you can sign in more quickly the next time you visit our website.

Legal reasons or merger/acquisition. If Polpa Brasil or its assets are acquired by, or merged with, another company, including due to bankruptcy, we will share your Personal Data with our legal successors.

We will also disclose your Personal Data to third parties:

(i) when required by applicable law;

(ii) in response to legal proceedings;

(iii) in response to a request from the competent legal authority;

(iv) to protect our rights, privacy, safety or property;

(v) to enforce the terms of any agreement or the terms of our website.

In addition, your Personal Data may be used to comply with obligations set forth by law, regulations by government bodies, tax authorities, the Judiciary, such as judgments and agreements, and/or any other competent authority. This treatment may include your identification data and personal documents.

General purposes. Polpa Brasil uses your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of Our advertising campaigns. We reserve the right, if you have Polpa Brasil accounts, to compile these accounts into a single account. We also use your Personal Data for the management and operation of our communications, IT and security systems.

5. Cookies/Similar Technologies, Log Files and Web Beacons

Cookie is a small file added to your device or computer by websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide a personalized access experience and provide information to website owners.

We use Cookies to improve the use and functionality of Polpa Brasil websites and better understand how our visitors use our websites, as well as the tools and services offered there. Cookies help us adapt Polpa Brasil's websites to your personal needs, make them easier to use, receive customer satisfaction feedback and communicate with you from other places on the internet.

What categories of Cookies are used on Polpa Brasil websites?

Session Cookie. These are temporary cookies, which are deleted when you close your browser. When You restart Your browser and return to the website that created the Cookie, that website treats You as a new visitor.Example: Performance cookies - They help us understand how visitors interact with our website by providing information about the areas visited, the time spent and any problems encountered, such as message errors. This helps us to improve the performance of our websites.

Persistent Cookies. These are Cookies that remain in your browser until you manually delete them or until your browser deletes them in accordance with the duration period established by the Cookie. These Cookies will recognize your return as a visitor. Example: Flash Cookies - may store your preferences, such as volume control or high game scores, or show content based on what You see on the site to personalize Your visit. Our partners may provide certain features on the Site, such as promotions and games, and use Flash Cookies to collect and store your information.

Cookies Required. These are Cookies that are strictly necessary for the operation of a Polpa Brasil website. They allow you to browse the site and use our features. It is not possible to oppose this treatment or disable these Cookies.

Cookies that send us information about you. These are Cookies placed by Us on a Polpa Brasil website and can only be read by that website. They are known as “first party” Cookies. We also place Cookies in Polpa Brasil advertisements that are displayed on third-party websites (such as Facebook). We obtain information through these Cookies when You click on or interact with the advertisement. In this situation, Polpa Brasil is placing a “third-party” Cookie. Polpa Brasil may use the information obtained by these Cookies to send you other advertisements that are relevant or of interest to you based on your previous online behavior.Example: targeted cookie/advertisement - These Cookies are used to deliver content through targeted advertisement and relevant to You and Your interests, or to limit the number of times You see a specific ad. We also use it to measure the effectiveness of Our Campaigns on Polpa Brasil or third-party websites. We may share this information with other parties, including our agencies.

Cookies that send information to other companies. These are Cookies placed on a Polpa Brasil website by our partner companies (such as Facebook or other advertisers). They may use the data collected by these Cookies to anonymously send you targeted advertisements from other websites based on your visit to the Polpa Brasil website. For example, if You use a social widget, such as Facebook, on a Polpa Brasil website, it will register your “share” or “like”. Facebook (being the company that placed the Cookie) will collect this data. Example: Social sharing cookie - The social sharing offered on the website is performed by a third party. These third parties may place Cookies on Your computer when You use social sharing features on the Site, or if You are already logged in to them. These Cookies help to improve your experience on the Site by allowing You to share comments / ratings / pages / bookmarks and help to give you access to social networks and online social tools more easily.

Other similar technologies. Polpa Brasil websites also use other tracking technologies, including IP addresses, log files and web beacons, which also help us to adapt Our websites to your personal needs.

IP address. An IP Address is a number used by computers on the network to identify your computer every time you connect to the internet. We may log IP Addresses for the following purposes: (i) technical troubleshoot problems (problems that a product, process or operating system may have); (ii) maintaining the protection and security of the Site; (iii) better understanding how Our sites are used; and (iv) content better adapted to your needs, depending on the country you are in.

Registry Files. We (or a third party on our behalf) may collect information in the form of Log Files which store website activities and collect statistics about user browsing habits. These logs are generally generated anonymously and help us collect

(i) the user's browser type and system;

(ii) user session information (such as your originating URL, the date, time and which pages the user visited on Our Site and how long they stayed there); (iii) other navigation or click count data.

Web flags. We use Web Beacons (or clear GIFs) on Polpa Brasil websites. Web beacons (also known as “web bugs”) are small strings of code that allow the delivery of a graphic image on a web page for the purpose of transferring data back to Us. We use information from web beacons for a variety of purposes, including information about how a user responds to email campaigns (for example, what time the email is opened, what link the user makes from and -mail), website traffic reports, unique visitor count, ad and email and personalization audit and reports.

Managing your Cookies/Preferences. You can manage and disable Cookies in your browser settings. You can even configure your browser to warn you before accepting Cookies or simply refuse them. But remember, some of them are necessary to make the use of our websites possible. You do not need to have Cookies to use or browse most of Polpa Brasil's websites, although you will probably not be able to access all of its features in that case. See the "help" button of your browser (such as Internet Explorer, Google Chrome or Firefox) how you can manage this. If you use different computers in different locations, you will need to ensure that each browser is set to your Cookie preferences.

6. With whom do we share your personal data?

During our relationship, Polpa Brasil will share your Personal Data with some entities.

Service providers: External companies that We use to help us run our business. In these cases, only selected employees will be authorized to access their Personal Data on behalf of Polpa Brasil, for the specific tasks that are requested of them, based on our instructions. In addition, the providers with whom we share your Personal Data are required to keep it confidential and secure.

Credit Analysis/Debt Collection Agencies: Outside companies that We use to help us verify your credit status (particularly for orders placed by Boleto) or to collect overdue Boletos.

Third-party companies that use Personal Data for their own marketing purposes: We do not license or sell your Personal Data to third-party companies for their own marketing purposes. Eventually, if this occurs, we will ask for your consent, making it clear to you the purpose for which it is intended. The identity of said companies will be revealed once their consent is requested.

Third parties who use your Personal Data for legal reasons or due to merger/acquisition: We will share your Personal Data with third parties for legal reasons or in the context of a merger or acquisition.

7. Storage of personal data

We will use your Personal Data for as long as necessary to achieve the purposes for which it was collected or to comply with applicable legal obligations.

8. Your rights

You, as the holder of Personal Data and our customer, have the following rights regarding your personal information:

1. Access, review, find out if we have processed your Personal Data and request an electronic copy of the information we have about you;

2. Request correction of incomplete, inaccurate or outdated Personal Data;

3. Request the anonymization, blocking or deletion of unnecessary and excessive Personal Data;

4. Request the portability of Personal Data to another supplier of similar products or services;

5. Request deletion of Personal Data collected and used based on your consent;

6. Obtain information about the public or private entities with which we share your Personal Data;

7. When the processing activity requires your consent, you can refuse to consent. In that case, we will inform you of the consequences of not carrying out such activity;

8. When the processing activity requires your consent, you can revoke it at any time.

To exercise your rights, use the channels provided at the end of this Policy.

9. How we keep your personal data safe

We use appropriate measures (described below) to keep your Personal Data confidential and secure. Please note, however, that these protections do not apply to information that You choose to share in public areas, such as third-party social networks.

Persons who may access your Personal Data. Your Personal Data will be processed by our employees or authorized agents, as long as they need to have access to such information, depending on the specific purposes for which your Personal Data was collected (e.g. our employees responsible for matters related to customer service will have access to your consumption records).

Measures taken in operational environments. We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorized access. We follow reasonable protocols to protect Personal Data. The transmission of information over the internet is unfortunately not completely secure, and although we do our best to protect your Personal Data, we cannot guarantee the security of data during transmission through our websites/applications.

10. Your Choices About How We Use and Disclose Your Personal Data

We do our best to give You choices about the Personal Data You provide to Us. The following mechanisms give You the following control over your Personal Data:

Cookies/Similar Technologies. You can manage your consent through your browser settings. To refuse some or all Cookies/similar technologies, or to alert you when they are being used, see Section 5 above.

Advertising, marketing and promotions. You can consent for your Personal Data to be used by Polpa Brasil to promote its products or services, through checkboxes located in the registration forms, or when answering questions presented by representatives of Our Customer Service. If you decide that you no longer wish to receive marketing-related communications from us, you may withdraw your consent at any time by following the instructions provided in such communications. To unsubscribe from marketing communications sent by any means, including third-party social networks, you can, at any time, revoke your consent through the links available in our communications. Please note that even if you unsubscribe from our marketing communications, You will still receive administrative communications from Us, such as order or other transaction confirmations and other important non-marketing communications.

Targeted advertising. We partner with ad networks and other service providers (“Ad Providers”) that display advertisements on our behalf and other unaffiliated companies across the internet. Some of these advertisements are tailored to your interests based on information collected on Polpa Brasil sites or unaffiliated sites over time. You can choose not to receive this type of advertising and you can request the interruption of the collection of geolocation data by accessing your device's geolocation access permissions.

11. Changes to our policy

If We change the way we handle your Personal Data, we will update this Policy. We reserve the right to make changes to our practices and this Policy at any time. Please check back often to check for any updates or changes.

11. Contact

To ask questions or comments about this Policy and our privacy practices, or to make a complaint, please contact us by email ( comercial@polpabrasil.com.br ), by phone ( 55 49 3246 9200 ) or at the address Rod. Airton Sena da Silva, Km 1, s/n - São MIGUEL, Fraiburgo - SC, CEP 89580-000, attaching proof of your identity (such as RG, CNH or similar). If the order is submitted by a person other than You without providing evidence that the order is legitimately made on your behalf, the order will be rejected. Please note that any identifying information provided by Us will only be processed in accordance with applicable laws.

We will receive and investigate any complaints about the way in which We manage Personal Data (including complaints about your rights being violated under applicable privacy laws and regulations).